Pressure Washing Guide

Midwestpro

One of the biggest mistakes a pressure cleaning contractor can make is to sell on price. Selling pressure washing services on price not only fills your customer base with cheap, price oriented, picky customers but it also leaves a wake of other repercussions.

People that are sold on price alone are not loyal customers (not loyal to you anyway) they are loyal to the price. This means the next time they need service, you are forced to work for cheap again or they will just go with someone else. Selling on price can also mean you are not getting what you should be for a particular job and can lead to cutting corners and poor quality work. This can decrease the amount and quality of referrals you get. The ones you do get will be family, friends, or neighbors that are expecting the same low price. This is a recipe for disaster!

As a cleaning service company, your long term goal should be to build up a loyal customer base. Doing so will enable you to lower your advertising costs by not having to chase new customers and will also increase your profit margins by doing repeat and referral work. It’s a fact that most of the time a customer will spend more money with you the second and third time around and your closing rate on referral customers is normally pretty high if you do quality work. The way to build this loyalty is easy. Don’t sell on price but rather sell value, sell benefits, be honest, give a high quality service, and always go above and beyond the call of duty and “wow” the customer. By practicing this formula, you will be able to charge more for a quality service and you’ll have loyal customers that will do business with you for years to come.

FCPWLLC · Joined: 15 Sep 2008 Posts: 144 Location: Lexington, KY

Words of wisdom.